About Us
SKO Designs is a creative studio that brings personality and flair to lifestyle décor, accessories, and jewelry—plus one-of-a-kind pieces for weddings and events. Founded in 2011 by designer Shelby Kimball-O’Connell, the brand began with a focus on event styling, custom stationery, and handcrafted decor for weddings and special occasions.
In early 2019, SKO Designs evolved beyond the event space, introducing laser-cut and engraved products that reflect the ups and downs of everyday life—with an honest mix of positivity, sass, and humor. Our designs are made for those who handle life’s curveballs with resilience and a smirk.
Shelby lives in Central Massachusetts with her amazing husband, two awesome sons, two goofy Golden Retrievers and a temperamental feline. She loves coffee, Harleys, Country Music, Baseball, and Superheroes.

My "Why"
As much as I’ve loved being a part of the wedding world, I’ve felt a pull for years to create beyond that—to design things that resonate with where I am now. Life is busy, messy, and full of hats we’re all trying to wear at once. It can be overwhelming. But sometimes, the simplest phrase or mantra can shift my entire mindset. And when that doesn’t work? A little humor or sarcasm usually does the trick.
That’s what I want to give others, too.
I’ve always been drawn to all things creative—to the point where it’s hard to choose just one favorite. I just love making cool, pretty, fun things. Life’s too short and unpredictable to box myself into just one lane.
Life is a roller coaster, and I try to embrace the ride and trust the journey every single day. When I’m not with my family or laughing at my dogs wrestling in the living room, I’m usually dreaming up new designs—often at the most random times. So when you receive your order, know it was made with heart, likely with country music playing in the background and my pups snuggled at my feet. I hope it brings a little brightness to your day, the way creating it brought joy to mine.
My mission is simple: to make things people can connect with. Whether it's a quirky sign, a mantra bracelet reminding you how awesome you are, or a coffee sleeve that helps kickstart your morning with a smile—whatever speaks to you. Because sometimes, that little spark is all we need.